NHL Partnership Announcement

Hyundai Auto Canada, Genesis Motors Canada, the NHL and the NHLPA Announce Multiyear Canadian Partnership

 Hyundai named the Official Automotive Partner of the NHL and NHLPA in Canada and Genesis will be the Official Luxury Automotive Partner of the NHL and NHLPA in Canada; Partnership Begins for 2022-23 NHL Season

 NEW YORK, NY/TORONTO, ONT./MARKHAM, ONT. (May 25, 2022) – Hyundai Auto Canada, Genesis Motors Canada, the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL®) today announced a multiyear partnership, naming Hyundai the Official Automotive Partner of the NHL and NHLPA in Canada, which includes the Genesis brand being the NHL and NHLPA’s Official Luxury Automotive Partner in Canada.

Launching this fall for the 2022-23 NHL season, the partnership represents the next evolution of Hyundai Canada’s ongoing commitment to driving hockey forward. Since 2010, Hyundai has supported community programs that increase access to the great game for youth in underrepresented and marginalized communities.

In collaboration with the NHL and the NHLPA, Hyundai will continue to foster its connection to hockey in Canada through NHL events including the NHL Heritage Classic™ and Stanley Cup® Playoffs, media exposure, and usage rights of the NHL name and logo, and current and former NHL Players through the NHLPA and the NHL Alumni Association. The partnership will also provide the opportunity to enrich shared corporate social responsibility initiatives through community engagement and joint projects.

“Hyundai has long been champion of Canada’s hockey community at the grassroots level. On behalf of Hyundai Auto Canada and our 252 dealers across the country, we are incredibly excited to expand on that, and at the highest level, as the NHL and NHLPA’s official automotive partner starting next season in Canada,” says Don Romano, president and CEO of Hyundai Canada. “At Hyundai, we’re always aiming to connect with our customers in meaningful ways, and this partnership with Canada’s premiere sports league provides us with an exceptional opportunity to engage with not only our customer base, but Canadians from coast-to-coast who share Hyundai’s love for hockey.”

“Genesis is delighted to be the first-ever official luxury automotive brand partner of the NHL and the NHLPA,” says Lawrence Hamilton, executive director of Genesis Motors Canada. “At Genesis, we believe to move forward, you must have a sincere connection with your audience and nothing connects Canadians quite like the game of hockey. We look forward to sharing this experience with customers and Canadians across the country over the coming years.”

“This partnership with Hyundai Canada brings together our shared love of hockey and driving joy and access to our game at all levels in all communities,” said Kyle McMann, NHL Senior Vice President, North American Business Development. “We can’t wait to dig in with Hyundai in the upcoming season and beyond and bring our brands to life while also elevating grassroots hockey. The NHL couldn’t ask for a better fit for our official Canadian automotive partner.”

“The Players are thrilled to be partnering with Hyundai Canada, a proven industry leader and a brand that is dedicated to supporting grassroots hockey and driving hockey across Canada,” said Devin Smith, NHLPA Senior Director, Marketing and Community Relations. “Every player has memories of hockey road trips. We are excited to work with Hyundai Canada by engaging Players in authentic storytelling from their hockey experiences through this exciting partnership.”

Further details about the partnership will be announced in the coming months.

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Hyundai dealerships across Canada fuel the fight against youth homelessness, donating over $100,000 to 360ºkids

  • Hyundai Canada dealerships donate over $100,000 to 360ºExperience fundraiser, to support at-risk and homeless youth, surpassing their initial goal of $75,000
  • The 360ºExperience is 360ºkids’ signature fundraising event, where participants spend a winter’s night outside, experiencing the realities youth face every day on the streets
  • Hyundai Auto Canada’s president and CEO, Don Romano and HR Director, Kirk Merrett initiated contributions by experiencing homelessness for a night as part of the 360ºExperience
  • With this donation, Hyundai Canada continues its ongoing support of 360ºkids, an organization serving over 1,488- 3,500 at-risk youth from the York Region municipalities


MARKHAM, ONT, (Mar. 7, 2022) – Over 40 Hyundai dealerships from coast-to-coast have answered the call to address youth homelessness, donating over $100,000 to 360ºkids in support of the organization’s ninth annual 360ºExperience fundraiser in Newmarket, Ontario. During the event, participants spend a winter’s night outside experiencing the realities youth face every day on the streets, with all proceeds going to 360ºkids’ support programming for at-risk and homeless youth. 360ºkids’ vision is that every child has access to a safe home, and its mission is to help youth overcome crisis, and transition to a state of safety and stability. For the past two years, Hyundai Canada has worked closely with the organization in various charitable capacities to support local communities.


The 360ºExperience is 360ºkids’ signature fundraising event and this year’s goal was to raise $150,000. Due to COVID-19, the event took place both virtually and in-person on March 3, with virtual participants each raising a minimum of $100 and in-person participants each raising a minimum of $2,000 to participate. This year, Hyundai dealerships from across the country came together to donate over $100,000 in support of this impactful initiative. Don Romano, president and CEO of Hyundai Canada, and Kirk Merrett, director of human resources, were also among the 360ºExperience in-person participants. Merrett is on the Board of Directors for 360ºkids, having been involved with the organization for the past two years.


“Giving back to our communities is paramount for us at Go Auto, and as we look towards the next generation, we are specifically focused on organizations supporting children and youth,” says Duncan Cochrane, senior vice president, marketing and software at Go Auto. “Don Romano and Kirk Merrett raising awareness about youth homelessness is an initiative that mirrors our own core values, and so we are pleased to play a part and help combat this terrible issue.”


“I am so proud of the efforts of our dealers in making this fundraising initiative a success,” said Don Romano, president and CEO of Hyundai Canada. “360ºkids does important work that is truly life changing for the youth they serve. We are thrilled to be making this donation and humbled to be supporting an organization that creates such a tangible impact for youth in Canada.”


Each year, 360ºkids serves anywhere from 1,488 – 3,500 youth from the York Region municipalities through a variety of programs. On any given night, there are over 300 youth in York Region without a safe place to sleep, an issue that has been exacerbated by the ongoing COVID-19 pandemic. The organization helps kids in crisis with housing, employment, food security, counselling, education support and more, giving youth the skills and resources to stand on their own two feet.


“360°kids is extremely grateful for the unbelievable support of this year’s 360°Experience by Team Hyundai Canada. They’ve done what no other organization has with this event, in terms of engagement and fundraising – a model for other organizations to follow to address such an important and often overlooked issue of youth homelessness,” said Clovis Grant, CEO of 360°kids.” I am very thankful to Hyundai Canada for helping to shed light on this need and right this wrong in our community. For a young person, being on the streets means loneliness, fear, stress, anxiety and many dreams unfulfilled. Funds raised through the 360°Experience helps 360°kids bring hope to these young people by providing them with critical supports, to help them know that their lives really do matter.”

As part of Hyundai Canada’s vision for the future and commitment to the principle of progress for humanity, the OEM is dedicated to working with organizations that unite and create brighter futures for all. Hyundai Canada will continue to support charitable activities and organizations that create impact for Canadians across the country.

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Hyundai Canada to donate $500,000 to Kids Help Phone by 2023, funding Indigenous and Black youth support programs

  • Hyundai Canada will donate a half-million dollars to Kids Help Phone over the next two years in support of Indigenous and Black youth programs
  • The donation will support Kids Help Phone’s Indigenous Youth Action Plan and RiseUp powered by Kids Help Phone, e-mental health support service for Black youth
  • The OEM believes in a bright future driven by the youth of today and will continue to invest in initiatives that create impact for youth across the country

MARKHAM, ONT. (December 13, 2021) — Today, Hyundai Canada announced it will donate $500,000 to Kids Help Phone over the next two years as part of its ongoing commitment to drive the youth of today forward. The funding will go toward a number of Kids Help Phone programs and initiatives specifically dedicated to supporting Indigenous and Black youth, such as Finding Hope: Kids Help Phone’s Indigenous Youth Action Plan and RiseUp powered by Kids Help Phone.

As Canada’s only 24/7 e-mental health service available in English, French and Arabic, Kids Help Phone offers free, confidential support, counselling, information and referrals to young people from coast to coast to coast and has experienced over nine million connections since 2019. According to Kids Help Phone, youth have consistently been at higher risk of experiencing poor mental health compared to any other age group during the COVID-19 pandemic. Equity-seeking youth including Indigenous and Black youth, are at a particular risk of experiencing mental health challenges. Of the young people who reached out to Kids Help Phone by text in 2021, 7.8 per cent identify as Indigenous and 5.2 per cent identify as Black. In August, RiseUp powered by Kids Help Phone connected with over 200 Black youth who shared that they face significant barriers to service due to systemic racism. They highlighted a resounding need and desire for dedicated support within their communities.  Over the course of the next two years, Hyundai Canada’s donation will help fund several Kids Help Phone initiatives specifically dedicated to supporting Indigenous and Black youth.

“Driving the youth of today forward and championing equity to ensure a bright future for all is central to our mission at Hyundai,” said Kirk Merrett, director of human resources and administration at Hyundai Canada. “We are proud to be making this contribution to Kids Help Phone and humbled to be supporting their innovative and inclusive initiatives, which deliver such a crucial impact to young people across the country.”

“Equity-seeking youth have a harder time accessing support for mental health,” said Jenny Yuen, VP, national partnerships and chief youth officer at Kids Help Phone. “Our goal is to create a continuum of barrier-free mental health supports to meet the unique needs of the communities we serve – anytime day or night. Thank you to Hyundai for your unwavering commitment in being there for young people in this country.”

Hyundai Motor Teases Sneak Peek of SEVEN, All-Electric SUV Concept

SEVEN concept previews design and technology innovations of Hyundai Motor’s upcoming all-electric SUV

  • SEVEN concept previews design and technology innovations of Hyundai Motor’s upcoming all-electric SUV
  • New SUV typology optimized for dedicated BEVs, combined with new interior architecture evoking a premium lounge experience
  • Hyundai to debut SEVEN concept during AutoMobility LA press conference at 9:55 a.m., Nov. 17 (PT)

SEOUL/FOUNTAIN VALLEY, Calif. Nov. 3, 2021 – Hyundai Motor Company today revealed teaser images of the sleek and spacious SEVEN, an all-electric SUV concept to be fully unveiled at AutoMobility LA later this month.

SEVEN captures Hyundai Motor’s future design and technology innovation in the electric mobility era and hints at a new SUV model coming to the IONIQ family, the company’s dedicated battery electric vehicle (BEV) brand.

The teased images reveal a form following function design that dares to diverge from traditions of the internal combustion engine era. SEVEN’s lighting architecture is defined by Parametric Pixels, IONIQ’s unique design identity connecting analog with digital emotions.

SEVEN’s interior suggests a premium and personalized lounge ambience, deepening the space innovation that Hyundai Motor has shown with IONIQ 5. Furnishings trimmed in sustainable materials offer a refined, eco-friendly mobility experience that reflects the changing lifestyles of its customers.